Meet the Designer

Hi there, my name is Crystal!
My Experience
Currently, I work as a Graphic Designer at Champro, where I specialize in packaging design, product graphics, marketing campaigns, and digital assets. As the lead packaging designer, I help develop packaging systems that support new product launches, maintain brand consistency, and align with the company’s evolving visual identity.
Prior to Champro, I was the sole designer at Vitality Dental Arts, where I managed a wide range of creative projects including branding, website design, packaging, print collateral, and digital marketing materials. Working as the only designer gave me the opportunity to wear many hats, collaborate across departments, and develop a well-rounded approach to visual communication.
I enjoy solving design challenges through thoughtful, strategic solutions that balance creativity with business goals. Whether I’m designing packaging for retail shelves, developing product graphics, or creating marketing campaigns, my focus is always on creating work that is both visually engaging and purposeful.
When I’m not designing, you’ll usually find me working on personal creative projects, exploring new techniques, or finding inspiration in everyday experiences.
My Education
Bachelor of Arts in Graphic Design
Illinois State University
Studied visual communication, branding, typography, and design strategy, building the foundation for a career in packaging, product graphics, and marketing design.
Areas of Expertise
- Marketing Design
- Packaging Design
- Product Graphics
- Digital Marketing Assets
- Print & Production
- Brand Development
- Art Direction
Tools
- Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects)
- Procreate, Adobe Fresco for illustration work
- WordPress, Wix, HTML/CSS fundamental and basic front-end understanding to inform design decisions
- Asana, Google Workspace, Microsoft Office
- Canva, AI technology
Beyond the Work
Outside of my professional work, I enjoy creating original artwork, exploring branding concepts, and working on personal creative projects. I believe great design comes from staying curious, continuously learning, and finding inspiration in both everyday experiences and new creative challenges.