Champro Sports - Crystal Allen

CHAMPRO SPORTS

Marketing Graphic Designer

Marketing Design – Product Packaging – Product & Apparel Graphics – Logo Design

Product & Apparel GraphicsView Work

The Role

As a Graphic Designer at Champro, I create visual solutions that support the brand across marketing, product, and retail channels. Working closely with the marketing team, I develop concepts from initial strategy through final execution — designing digital and print campaigns, packaging systems, product graphics, and apparel artwork that help communicate the brand’s identity and connect with its audience.

Marketing Campaigns

From concept development through final production, I create integrated marketing campaigns that bring Champro’s products and brand messaging to life across both digital and print platforms. Each campaign begins with understanding the objectives, target audience, and product focus, then translating those insights into cohesive visual solutions. Working collaboratively with the marketing team, I develop digital assets, promotional materials, sales resources, and print collateral that maintain brand consistency while supporting product launches, customer engagement, and overall business goals.

Packaging

I began by supporting updates to existing packaging, refining artwork and implementing revisions across established product lines. As my role grew, I took ownership of the packaging design process, leading projects from concept through production. Working closely with cross-functional teams, I ensure each package aligns with evolving brand standards while balancing visual impact, product requirements, and print production considerations. Every project is approached with a focus on consistency, functionality, and creating a cohesive brand experience across the product lineup.